Many online communities get started out with the simple mantra if we build it they will come. If it worked for Kevin Costner in “Field of Dreams” surely it can work for a new online community powered by Jive, Lithium, Telligent, etc!!! If we have learned anything from the mid-90’s until now as online professionals regardless of our roles is that simply having a website doesn’t mean millions will suddenly flock to it and starting using. This is the Internet equivalent of fools good: build something online and success and millions of people will instantly show up!
Even if you get people to show up to your online community or social channel it doesn’t mean they will stick around for very long or visit often. Continue reading