Being welcomed by an online community can often be an unintentionally bad or awkward experience. Too often there is has been no thought about the new user welcome experience and/or in conjunction an online community onboarding program. When new users sign up for your online community does the welcome experience make them feel like they are being greeted by the fake Darth Vader from Back to the Future or like they’ve just got off a cruise ship stepping foot into the Bahamas? In some new user welcome experiences a new user might be become so lost they have no idea where to get back to the community or even if their account was activated. Here are some basic items and tips for improving your new user welcome experience for your online community!
Many online communities get started out with the simple mantra if we build it they will come. If it worked for Kevin Costner in “Field of Dreams” surely it can work for a new online community powered by Jive, Lithium, Telligent, etc!!! If we have learned anything from the mid-90’s until now as online professionals regardless of our roles is that simply having a website doesn’t mean millions will suddenly flock to it and starting using. This is the Internet equivalent of fools good: build something online and success and millions of people will instantly show up!
Even if you get people to show up to your online community or social channel it doesn’t mean they will stick around for very long or visit often. Continue reading
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
– Ralph Waldo Emerson
Feels good to finally kick off a more community and tech oriented blog to share tips, tricks, stories and lots more with nearly two decades of experience to pull from. It’s been an epic journey from when I started out until now. One of my goals for 2013 is to spend more time giving back and helping others and hopefully this Blog can help in that regard!